November 27, 2023
About our Partnership:
In 2019, DoDondurma emerged onto the Turkish dessert scene, determined to share their delectable frozen treats with the world. What started as a passion project soon evolved into a thriving business. However, the road to success was not without its challenges. The year 2020 marked a turning point for DoDondurma, as they embarked on a partnership with Optiyol, a pioneering logistics optimization platform. This collaboration would reshape their distribution landscape and drive their growth to new heights.
"Optiyol reduced our planning time for delivery operation of 15 cities and the efficiency is unbelievable. Big thanks for Optiyol team for immediate response on any question."
Mehmet Okumuş, Co-Founder.
CHALLENGE
Complex Distribution: Coordinating distribution across 15 cities presented a significant logistical challenge. Assigning routes, managing resources, and ensuring timely deliveries were a constant struggle.
Inefficient Resource Allocation: Without a data-driven system, resources like vehicles, drivers, and delivery routes were often allocated inefficiently. This resulted in wasted time, increased operational costs, and missed delivery targets.
Visibility Challenges: The lack of real-time visibility into delivery operations made it difficult to address unforeseen issues promptly. This led to delays, missed deliveries, and dissatisfied customers.
Limited Insights: The absence of detailed insights into delivery performance hindered the ability to make informed decisions. Identifying patterns, bottlenecks, and areas for improvement was a manual and time-consuming process.
IMPACT
Efficient Planning: Optiyol's algorithms enabled the division of delivery zones based on factors like vehicle capacity and driver availability. This optimized planning minimized redundant trips and maximized resource utilization.
Real-time Adaptability: With Optiyol's real-time tracking, DoDondurma could quickly adapt to changing circumstances. Delivery schedules could be adjusted on the fly to accommodate unexpected challenges or urgent orders.
Data-Driven Insights: Optiyol's analytics provided actionable insights into delivery performance. DoDondurma gained the ability to monitor successful and missed deliveries, identifying reasons for the latter and addressing them systematically.
Cost Efficiency: By optimizing routes and resource allocation, Optiyol significantly reduced operational costs. The streamlined approach resulted in savings while maintaining or even improving delivery performance.
Customer Satisfaction: Optiyol's impact on timely deliveries and efficient operations directly translated to improved customer satisfaction. The ability to meet delivery promises consistently enhanced the brand's reputation and customer loyalty.
