Ülker, the leading food company in Turkey, has entered a new era of logistics planning by joining the users of Optiyol, a pioneer in logistics technologies. The company will improve its efficiency and operational excellence efforts using technologies developed by Optiyol, thus maximizing the savings, sustainability, and efficiency opportunities offered by new generation technologies.
Rotanom Project: Ülker + Optiyol
With the Rotanom (Autonomous Route Planning) project, which was implemented through the collaboration between Ülker and Optiyol in 2022, Ülker's distribution operations across Turkey began to be optimized using advanced route optimization algorithms. Distributions are planned using dynamic route optimization in compliance with business rules and field realities.
This effort, which improves decision-making processes in logistics operations and reduces vehicle, fuel, and driver costs, also contributes to Ülker's important values of transparency, traceability, and sustainability.